A map of where Denmarkâs creative companies cluster, built from the Central Business Register (CVR), to find which areas besides the usual suspects house architecture, advertising, programming and film production firms. It was published under Leapcraft Labs.
Clusters split into smaller subgroups, and further patterns, as the map zooms in or as the businesses are filtered by size, type (for example partnership) or year of establishment.
A priority was a cluster map that conveys the concentration of companies without using numbers, so the sizes of the groups had to read at a glance. We fine-tuned the clustering algorithm that decides when markers join.
Fourteen CVR industry codes count as creative, from advertising agencies and PR to game and toy manufacturing, each with its own color and toggle. Hovering a cluster gives its size; sliders filter by postcode and by the year a company was established.
Creative Clusters Map, archived 2015
