Vores Fart (Our Speed)

We built a data visualization based on three speed measurement spots around Denmark that would engage the media and the public in a discussion about safe driving. The chart was publicly accessible during the campaign, and was designed to invite the public to compare and analyze the differences in road behavior at the three locations. To find common ground for comparison, the speed metrics were simplified, and presented as floating bar charts portraying how many vehicles went over or under the recommended speed at a given location. The campaign was featured on national tv.