Vores Fart (Our Speed)

We were given the task to build a data visualization based on three speed measurement spots around Denmark that would engage the media and the public in a discussion about safe driving. The chart was publicly accessible during the duration of the campaign was design in a way to invite the public to compare and analyze the differences in road behavior at the three locations. To find common ground for comparison, the speed metrics were simplified, and presented as floating bar charts portraying how many vehicles went over or under the recommended speed at a given location. The campaign was featured on national tv.